Website accessibility and optimization

July 1, 2016

Website accessibility and optimization should always be your number one concern. Regardless of the type of business you run, it’s essential to have a website that is properly tailored to deliver the best user experience while also ranking high in Google’s search results. Achieving these two points at the same time is a task that requires both time and dedication. As a website owner, you shouldn’t look at Google’s algorithm as an obstacle. In fact, you should look at it as a standard that helps you improve the overall quality of your website, as long as you follow it closely.

 

 

With this being said, understanding the different methods through which you can improve your website’s accessibility and level of optimization is crucial for your business to grow in the online space. Below you’ll read about the most important “tricks” that will help you develop and manage a top-ranking website.

Content Delivery

The first aspect you should consider when setting up your website is content delivery. Regardless of how fancy your website looks, or how fast it responds to the actions of the user, a website without a great content delivery is always going to rank poorly with Google’s algorithm.

 

Moreover, your potential customers will also turn their backs on your website if the content isn’t properly delivered. Each page title must be concise, should contain keywords, and a clear description of what the page contains. The structure of the text that is found on each page must also be formatted accordingly - using headings and paragraph tags, instead of just formatting the size of the text.

 

Alongside text, content also refers to images. Each image on your website must be accompanied by “alternative text”. These short sentences provide search engines with the description of the images that are present on your website.

Intuitive Navigation & Design

Once you’re finished brushing up your website’s content delivery, it’s time to move on towards navigation and design options. While “intuitive” might be a pretty broad term, the important key is for the website to be easy to use. Visitors who don’t understand how the website works will most often turn around and search for another solution to their problem.

 

Studies have shown that more than 75% of users want a website to deliver a solution for their problem in an easy-to-grasp manner. Moreover, approximately 50% of users claim that they don’t convert when products are not easy to find on the website. Here is where the “Search” function plays a crucial role for your website.

Relevant Links

Last but not least, you should take a very close look at your links. If “Click here..” links were still acceptable a few years ago, they no longer should be. Not only is it easier for your users to understand the destination of a link, but it also helps Google’s algorithm in the same way. The anchor text for each of your link should provide enough information to the user in order to make clicking the link a relevant solution to a problem.

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