A content management system, known in short as CMS, is a computer software that is capable of creating and modifying digital content through the use of a user interface. These systems were introduced back in the 90s, and have gathered popularity ever since. Due to their increasing popularity, many CMSes have surfaced in the past decade. However, not every CMS is made equal, thus each offers its own advantages and disadvantages. However, it’s safe to say that the vast majority of CMSes offer an easy solution for web publishing, content creation and management, and search functionality.
If you own a business and you’re trying to create an online presence for it, investing in a CMS will greatly reduce the amount of time and effort you spend creating and managing your website. It’s an investment that should be considered by all business owners, regardless of how big or small your company is. Moreover, investing in a CMS requires little to no technological skills. Everything you need is provided to your fingertips by a friendly user interface. The key benefits of using a CMS to manage your company’s website can be summarized into the following:
Easy to Use
The creators of various CMSes understand that not everyone is a computer or technology enthusiast. And that’s great. With that in mind, using a CMS is just as easy as using a basic word processor. I’m sure almost everyone is familiar with both Word and WordPad. What if creating and managing your web content would be just as easy as using Word? It actually is. Moreover, CMSes such as WordPress offers users the possibility to add media (images, videos, sound files) just as easy as writing text.
Allows Multiple Editors
In most companies, there’s not only one person handling the online presence. Actually, the more, the merrier. Through a CMS, each user can have their own account and profile. They can easily contribute to existing content or add new content whenever they want. Of course, as a website manager, you can limit the publication privileges of certain users, to make sure your content is always of the highest quality.
Easy Website Management
Naturally, you won’t be able to create the world’s greatest website without a little trial and error. Using a CMS makes it easy to change, add, or remove pages and other website functionalities without having to go through thousands of lines of code. Because your whole website is integrated with the CMS architecture, these tasks become a walk in the park.
Easy Content Management
Content is one of the most important aspects of a website. A great design can only get you that far. Having relevant content is what makes your website stand out in a crowd. Whether your website also has a blog, or your company is running a holiday promotion, it’s important to have control over the content of your website. CMSes allow for easy adding, editing, and even removing content. You won’t have to worry about outdated information, as long as you keep an eye out for it.
You Control Everything
I’ve left the most important advantage for last. Every company owner wants to have full control over their company’s website. Or, of course, you can delegate this task to someone you trust. Whichever the case, it’s important for the company to have control over its website. This means no 3rd party owners, vendors, or any other interference between your company and the content and design of the company’s website.